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HERE IT IS.

ADVERTISING SPENDING

  • US spending on online advertisements will reach $25.1 billion, up from $22.7 billion. 5.5% growth. http://ow.ly/1M9VW

GENDER SPECIFIC

  • The “female economy” will drive $5 trillion in incremental global spending during the next several years, according to Boston Consulting Group. http://ow.ly/1M9Uz


ETHNIC GROUPS

  • African Americans and Gen-Xers are significantly more likely to consider online health communities and Google search as a reliable source of information. http://ow.ly/1PI6U

US Hispanic Internet Users and Penetration

Here It Is

  • 1 in 8 consumers will eliminate or scale back their cable, satellite, other pay-TV service this year, according to a new study by the Yankee Group.
  • More than 180 million US net users watched 31.2 billion videos in March 2010.
  • Online video views: 130.1 million in March 2009. 131.7 million in March 2010. 1.3% increase year-over-year. Solid numbers.
  • African Americans spend more time online, 18 hours a week, than watching television (15 hours). http://ow.ly/1KK2Z
  • African Americans spend 31 percent of their discretionary income, roughly $39 billion , on computers, cell phones, and other electronics. http://ow.ly/1KK2Z
  • 93% of African Americans go online via their computers while 76% use their cell phone to access the internet. About 60% of African Americans have downloaded music, a television show, a movie, or a ringtone in the last month while 50% regularly check and update a social networking account. http://ow.ly/1KK2Z
  • Nearly two-thirds (63%) of online Hispanics use the Internet for information for the final brand decision. http://ow.ly/1KKbJ
  • Hispanics represent 9% of all U.S. buying power, according to the Selig Center. The $978 billion figure is expected to increase by 36% over the next five years, faster than the predicted 22% jump for the general population. http://ow.ly/1KKf2
  • In 2008, 59.7% of the U.S. Internet population watched online video.  Just five years later, in 2014, it is expected that 77.0% of the U.S. Internet population will watch online video. http://ow.ly/1KKk3

ARMED WITH AN IDEA AND SPORK.

The first time I went down this “entrepreneurial road,” it was a frickin’ disaster. Let me tell you this: it’s a whole lot cheaper learning from someone else’s mistake(s).  It’s way less painful, plus you’ll maintain sanity. Believe me.  Or, look-it-here. Call in a brave stunt double, just before you’re about to get that serious ass-whoopin’. Makes sense now, huh?

Believe it or not, the 1st time out, was a ton of fun. Yeah…yeah. To an outsider, it’s showing up to a gun fight with a spork. But for me, “If I can hit that m’fing gunman in the head with a rock, me and Betsy(spork) would have the serious advantage.”  Okay, it’s a really HUGE IF.  But take note: between every huge obstacle, shines a ray of light – an opportunity. Plus, it’s insanely difficult to account for an unpredictable mind-set with a side of crazy enthusiasm. Bruuhhaahaaa.

The 2nd time around, started with a curious question “WHY DO I ONLY SEE PEOPLE LIKE ME FOR TWO YEARS OUT OF EVERY DECADE?” A little insight, I’m black. So let’s repeat, “WHY DO I ONLY SEE PEOPLE LIKE ME FOR ONLY TWO YEARS OUT OF EVERY DECADE?” Depending on who you chop-it-up with in conversation, the answer can either be complicated, way the frack-out there, who cares, or swept under the carpet as “it is what it is.” Bump that. It’s was time to evict the “Once In A  Blue Moon” with Gas Face top honors.

The seed was planted to climb mount awesome. Ascend to the highest peaks and plant the flag of truth. Slay the miserable “Once In A Blue Moon” dragon. I was straight up hyped and swoll to the umpth degree. So jumping right in was the thing to do? Whoa, whoa. Pump those brakes cowboy. Be smart. Be wise. Turn that spork into actionable knowledge. Understand the terrain. Study the history. Define the market. Know the audience. Document trends. Discover how and why others are doing it.

Got a great idea. The timing was mentally right. What next? Asking Mom and Dad for cash, out. Family members, out. Just chillin’, letting things work out, nope. Recreating the wheel, not even. Say it again. Not even an option/thought/mention when you don’t have deep pockets. So, high-ho. High-ho. Back to basics I go. Creating a business plan was the key option. Note: business plans & industry specific research = deep knowledge. Resulting in the ability to quickly, articulate data supported responses during intensive Q&A.

There were times, I wanted too throw in the towel. Let go the pipe dream. And just give into my thoughts “Who are you to put us through this? You for real. Not like you hit the lottery or something. Listen. Shelve that bull and get a real job.” And then I was like, “hold up.” It wasn’t my mind turning on me. It was conversations I had with others. See their fears were an obstacle for my reality. That couldn’t happen. Oh no. Digging-in was the new reality. Building on this idea to do away with “Once In A Blue Moon,” was the marching order.

Four and half years later, and we’re off to see the wizard. Let me tell you from first hand experience, the wizard isn’t always friendly. Tell you more later.

Until then. We’ve got some great diverse webseries, just waiting for you to watch @ rowdyorbit.com. Discover a favorite. Tell some friends. We’d appreciate it.

Gotta plug the site every chance we get.

Teen & the Internet: Future of Digital Diversity.

The Pew Internet & American Life Project produced a presentation about Teens and the Internet: Future of Digital Diversity. Here are some of the finding:

Who’s online? The internet age groups:

-93% Teens 12 -17
-93% Young Adults 18 -29
-81% Adults 31 – 49
-70% Adults 50 – 64
-38% Adults 65+

Adult & Wireless Internet:

-Half of all African Americans adults (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults & 31% of white adults.
-African American adults are the most active users of mobile internet.
-African American mobile interent use is growing at a faster rate than non-Hispanic whites and Hispanics.

% of teens who own a cell phone, by family income:

-59%:  < $30K
-76%:  $30K – $50K
-73%:  $50K – $75K
-87%:  $75K+

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