Who’s online? The internet age groups:

-93% Teens 12 -17
-93% Young Adults 18 -29
-81% Adults 31 – 49
-70% Adults 50 – 64
-38% Adults 65+

Adult & Wireless Internet:

-Half of all African Americans adults (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults & 31% of white adults.
-African American adults are the most active users of mobile internet.
-African American mobile interent use is growing at a faster rate than non-Hispanic whites and Hispanics.

% of teens who own a cell phone, by family income:

-59%:  < $30K
-76%:  $30K – $50K
-73%:  $50K – $75K
-87%:  $75K+

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• Ad recall increased more than two times combined with video interstitials
• 48% increased in box brand associations
• Aided brand recall increased four times over
• Recommendation potential increased by 12%

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Americans watched 33.2 billion online videos in December 2009, according to previous data from the comScore Video Metrix service. Nearly 178 million US internet users watched online video during the month. Google Sites accounted for 13.2 billion videos, or almost 40% of total online videos viewed in December 2009.

Google Sites also came out the clear winner in unique online video viewers during December 2009. Out of 178 million viewers, 135.8 million viewers watched an average of 97.5 videos each. In December 2009, Tremor Media ranked as the top video ad network with a potential reach of 103.7 million viewers, or 58.3% of the total viewing audience.

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But when it comes to communities of color –and other traditionally underrepresented groups –the broadband story does not and can not end with adoption.  Broadband is not simply a one-way challenge limited to finding ways in which individuals can obtain meaningful high-speed Internet access.  To view the problem in such a circumscribed manner misses some of the most potent aspects of this transformative technology. Broadband’s keypromise for people of color in particular is economic empowerment.  For the first time, there are no immediate and overwhelming barriers to entry for upstart businessmen and women or “cyberpreneurs”.  Broadband has opened avenues never dreamed possible by those in challenged communities.

Just ask Jonathan Moore, the Founder & CEO of RowdyOrbit IPTV.  Rowdy Orbit is an online platform featuring professionally produced original programming for minority audiences. We learned at the Commission’s Speech, Democratic Engagement and the Open Internet workshop in mid-December that Mr. Moore founded his company because he was frustrated over the lack of representation of people of color in traditional media.  The reality is that minority content is almost impossible to get distributed through traditional channels.

With an initial investment of only $526, Mr. Moore has created a platform for talented media creators to get eyeballs without the cost and culture barriers of traditional media.  Had the costs of access been much greater, however –say if he had to buy his way into priority status on one or more networks –Rowdy Orbit maynever have seen the light of day.

FOR THE FULL OPENING SPEECH VISIT:

http://www.fcc.gov/

Then download Word or PDF under the Headline Section with the date of 1/22/10

]]> http://about.rowdyorbit.com/2010/01/22/whats-the-fcc-saying-about-rowdy-orbit/feed/ 0 http://about.rowdyorbit.com/2010/01/18/11-tips-for-online-video/ http://about.rowdyorbit.com/2010/01/18/11-tips-for-online-video/#comments Tue, 19 Jan 2010 00:27:11 +0000 rowdyorbitjonmoore http://about.rowdyorbit.com/?p=209 1.  Make sure it’s professional. Too many times the quality can make the difference between occasional views and high-repeat engagement. If it looks sub-par, here’s the perception:

-cheap product(s) and service(s)
-they don’t get it
-outdated thought process

2. Be selective where you place your video. Think media placement — get the most bang for your buck. Instead of just traffic, here’s an opportunity to increase ROI by Hyper-Focusing on “the right audience.”

3. Don’t hide the goods, think Impact & Visibility. Place the video on your front page.

4. Use tags. Discover “what search terms” your audience is using to locate your product. Then apply. If need be: Tweek —> Modify —-> Apply.

5. Online video should be considered BFF with SEO.

6. Provide a thumbnail snapshot of the online video. Make sure the snapshot captures the energy. If not, it will get skipped.

7. Always…always…always, link back to a corresponding specific page to measure audience CTR. This is where the video connects with the site to improve sales funnel efficiency, increased message retention, or take action.

8. Be social and have a conversation with your audience. They’ve come this far, why not use this as an opportunity to increase sales, message retention, build word-of-mouth.

9. Don’t hit audience over the head with a “Hard Sell Message.” Once you’ve done that, call the PR Medic. This is where:

-you’re going to spend more money defending your position
-you’re going to witness a decline in new consumer embracing your efforts
-your intended audience will call you out on the carpet

10. New content. New content. New content.

11. Add-too —-> Increase —-> Grow your online audience baseline.

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