Rowdy Orbit™

October Video Streams Up 26%

The number of total online video streams, unique viewers of online video, streams per viewer and time per viewer all showed year-over-year increases in October 2009, led by a 26% growth in total streams and a 24% jump in time per viewer, according to US data from The Nielsen Company.

For the month, Nielsen reported a total of 138.6 million unique viewers, 11.2 billion total video streams, 81 streams per viewer and an average of 212.5 minutes per viewer.

FULL ARTICLE

Morning & Late Night. That’s the Time.

Total minutes of video watched between 7 a.m. and 10 a.m. increased 171% in the past year, compared with a 123% increase for daytime. Meanwhile, late fringe (11 p.m. to 1 a.m.) grew 162% and late night (1 a.m. to 7 a.m.) grew 205%.