• More than 180 million US net users watched 31.2 billion videos in March 2010.

• Online video views: 130.1 million in March 2009. 131.7 million in March 2010. 1.3% increase year-over-year. Solid numbers.

• African Americans spend more time online, 18 hours a week, than watching television (15 hours). http://ow.ly/1KK2Z

• African Americans spend 31 percent of their discretionary income, roughly $39 billion , on computers, cell phones, and other electronics. http://ow.ly/1KK2Z

• 93% of African Americans go online via their computers while 76% use their cell phone to access the internet. About 60% of African Americans have downloaded music, a television show, a movie, or a ringtone in the last month while 50% regularly check and update a social networking account. http://ow.ly/1KK2Z

• Nearly two-thirds (63%) of online Hispanics use the Internet for information for the final brand decision. http://ow.ly/1KKbJ

• Hispanics represent 9% of all U.S. buying power, according to the Selig Center. The $978 billion figure is expected to increase by 36% over the next five years, faster than the predicted 22% jump for the general population. http://ow.ly/1KKf2

• In 2008, 59.7% of the U.S. Internet population watched online video.  Just five years later, in 2014, it is expected that 77.0% of the U.S. Internet population will watch online video. http://ow.ly/1KKk3

FULL POST

The 1990 to 2008 percentage gain of 187 percent outstrips the 139 percent increase in white buying power and the 151 percent increase in total buying power (all races combined). In 2008, the nation’s share of total buying power that is black will be 8.5 percent, up from 7.4 percent in 1990. African-American consumers’ share of the nation’s total buying power will rise to 8.8 percent in 2013, accounting for almost nine cents out of every dollar that is spent.

Also, the black population is younger: The American Community Survey from the U.S. Census Bureau indicates that the median age of blacks is only 31.4 years compared to 40.6 years for non-Hispanic whites or 36.4 years for the total population.

In sheer dollar power, Hispanics’ economic clout will rise from $212 billion in 1990, to $490 billion in 2000, to $951 billion in 2008, and to almost $1.4 trillion in 2013. The 2008 value will exceed the 1990 value by 349 percent—a percentage gain that surpasses both the 141 percent increase in non-Hispanic buying power and the 151 percent increase in the buying power of all consumers. U.S. Hispanic buying power will grow faster than African-American buying power 187 percent), Native American buying power (213 percent), and Asian buying power (337 percent).

The 1990-2008 percentage gain is much greater than the increases in buying power estimated for whites (139 percent), for the U.S. population as a whole (151 percent), and for blacks (187 percent). It is smaller than those estimated for Asians (337 percent) and for Hispanics (349 percent), however. Despite this fast-paced growth, Native Americans will account for only 0.6 percent of all U.S. buying power in 2008, up only slightly from their 0.5 percent share in 1990, when they accounted for only $19.7 billion in buying power.

Added reinforcement comes from the fact that the Native American population is growing much more rapidly than the total population, and is expected to continue to do so. From 1990 through 2008, the Native American population will grow by 45 percent, outpacing the projected gains of 28 percent for the black population, 22 percent for the total U.S. population, and 16 percent for the white population. Also, the Native American population is relatively young. The 2006 American Community Survey indicates that the median age of Native Americans is 31.2 years compared to 40.6 years for non-Hispanic whites and 36.4 years for the total population.

Entrepreneurial activity is another major force powering the growth of Native American buying power. The 2002 Survey of Business Owners showed that the number of American Indian-owned firms increased by 67 percent from 1997 to 2002 whereas the number of all U.S. businesses increased by only 10 percent.

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