Rowdy Orbit™

Here It Is

• 1 in 8 consumers will eliminate or scale back their cable, satellite, other pay-TV service this year, according to a new study by the Yankee Group.

• More than 180 million US net users watched 31.2 billion videos in March 2010.

• Online video views: 130.1 million in March 2009. 131.7 million in March 2010. 1.3% increase year-over-year. Solid numbers.

• African Americans spend more time online, 18 hours a week, than watching television (15 hours). http://ow.ly/1KK2Z

• African Americans spend 31 percent of their discretionary income, roughly $39 billion , on computers, cell phones, and other electronics. http://ow.ly/1KK2Z

• 93% of African Americans go online via their computers while 76% use their cell phone to access the internet. About 60% of African Americans have downloaded music, a television show, a movie, or a ringtone in the last month while 50% regularly check and update a social networking account. http://ow.ly/1KK2Z

• Nearly two-thirds (63%) of online Hispanics use the Internet for information for the final brand decision. http://ow.ly/1KKbJ

• Hispanics represent 9% of all U.S. buying power, according to the Selig Center. The $978 billion figure is expected to increase by 36% over the next five years, faster than the predicted 22% jump for the general population. http://ow.ly/1KKf2

• In 2008, 59.7% of the U.S. Internet population watched online video.  Just five years later, in 2014, it is expected that 77.0% of the U.S. Internet population will watch online video. http://ow.ly/1KKk3

More are watching. Up 10% in Feb.

• Last month, 141 million unique online viewers watched online video, compared to 127.6 million unique viewers in February 2009. On a month-over-month basis, the total number of online video viewers fell 1.1%, from 142.7 million in January 2010.
• Viewers watched 10.3 billion video streams in February 2010, which was a 15.8% increase year-over-year growth but a 6.9% decrease in month-over-month growth. The average viewer watched 73 streams, a 4.7% year-over-year increase but 5.8% month-over-month decrease.
• The average online viewer consumed 187 videos in December 2009, up 95% from 96 videos in December 2008. The number of videos viewed grew almost 150%, from 14.3 billion to 33.2 billion, while the duration of the average video viewed grew 28%, from 3.2 to 4.1 minutes.

FULL POST

2008 African American Factoid

In 2008, African Americans will constitute the nation’s largest racial minority market, and their economic clout will energize the U.S. consumer market as never before. The Selig Center projects that the nation’s black buying power will rise from $318 billion in 1990 to $590 billion in 2000, to $913 billion in 2008, and to $1.2 trillion in 2013.

The 1990 to 2008 percentage gain of 187 percent outstrips the 139 percent increase in white buying power and the 151 percent increase in total buying power (all races combined). In 2008, the nation’s share of total buying power that is black will be 8.5 percent, up from 7.4 percent in 1990. African-American consumers’ share of the nation’s total buying power will rise to 8.8 percent in 2013, accounting for almost nine cents out of every dollar that is spent.

Also, the black population is younger: The American Community Survey from the U.S. Census Bureau indicates that the median age of blacks is only 31.4 years compared to 40.6 years for non-Hispanic whites or 36.4 years for the total population.

LGBT Facts and Figures