Rowdy Orbit™

More are watching. Up 10% in Feb.

• Last month, 141 million unique online viewers watched online video, compared to 127.6 million unique viewers in February 2009. On a month-over-month basis, the total number of online video viewers fell 1.1%, from 142.7 million in January 2010.
• Viewers watched 10.3 billion video streams in February 2010, which was a 15.8% increase year-over-year growth but a 6.9% decrease in month-over-month growth. The average viewer watched 73 streams, a 4.7% year-over-year increase but 5.8% month-over-month decrease.
• The average online viewer consumed 187 videos in December 2009, up 95% from 96 videos in December 2008. The number of videos viewed grew almost 150%, from 14.3 billion to 33.2 billion, while the duration of the average video viewed grew 28%, from 3.2 to 4.1 minutes.

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2008 African American Factoid

In 2008, African Americans will constitute the nation’s largest racial minority market, and their economic clout will energize the U.S. consumer market as never before. The Selig Center projects that the nation’s black buying power will rise from $318 billion in 1990 to $590 billion in 2000, to $913 billion in 2008, and to $1.2 trillion in 2013.

The 1990 to 2008 percentage gain of 187 percent outstrips the 139 percent increase in white buying power and the 151 percent increase in total buying power (all races combined). In 2008, the nation’s share of total buying power that is black will be 8.5 percent, up from 7.4 percent in 1990. African-American consumers’ share of the nation’s total buying power will rise to 8.8 percent in 2013, accounting for almost nine cents out of every dollar that is spent.

Also, the black population is younger: The American Community Survey from the U.S. Census Bureau indicates that the median age of blacks is only 31.4 years compared to 40.6 years for non-Hispanic whites or 36.4 years for the total population.

LGBT Facts and Figures

2008 US Hispanic Factoid

The immense buying power of the nation’s Hispanic consumers continues to energize the nation’s consumer market, and Selig Center projections reveal that Hispanics will control about $951billion in spending power in 2008.

In sheer dollar power, Hispanics’ economic clout will rise from $212 billion in 1990, to $490 billion in 2000, to $951 billion in 2008, and to almost $1.4 trillion in 2013. The 2008 value will exceed the 1990 value by 349 percent—a percentage gain that surpasses both the 141 percent increase in non-Hispanic buying power and the 151 percent increase in the buying power of all consumers. U.S. Hispanic buying power will grow faster than African-American buying power 187 percent), Native American buying power (213 percent), and Asian buying power (337 percent).