Rowdy Orbit™

HERE IT IS.

ADVERTISING SPENDING

• 10.8% growth in 2010 US Internet ad spending. http://ow.ly/1M9VW

• US spending on online advertisements will reach $25.1 billion, up from $22.7 billion. 5.5% growth. http://ow.ly/1M9VW

• U.S. Online Video Advertising Revenue Will Exceed $1.3 Billion in 2010. http://ow.ly/1PJft

GENDER SPECIFIC

• The “female economy” will drive $5 trillion in incremental global spending during the next several years, according to Boston Consulting Group. http://ow.ly/1M9Uz

ETHNIC GROUPS

• Latinos. A driving online force. http://ow.ly/1PHA3

• African Americans and Gen-Xers are significantly more likely to consider online health communities and Google search as a reliable source of information. http://ow.ly/1PI6U

• Great Chart. Click for full post. http://ow.ly/1PK0V

US Hispanic Internet Users and Penetration

Teen & the Internet: Future of Digital Diversity.

The Pew Internet & American Life Project produced a presentation about Teens and the Internet: Future of Digital Diversity. Here are some of the finding:

Who’s online? The internet age groups:

-93% Teens 12 -17
-93% Young Adults 18 -29
-81% Adults 31 – 49
-70% Adults 50 – 64
-38% Adults 65+

Adult & Wireless Internet:

-Half of all African Americans adults (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults & 31% of white adults.
-African American adults are the most active users of mobile internet.
-African American mobile interent use is growing at a faster rate than non-Hispanic whites and Hispanics.

% of teens who own a cell phone, by family income:

-59%:  < $30K
-76%:  $30K – $50K
-73%:  $50K – $75K
-87%:  $75K+

FULL POST

Online videos help elevate brands.

A joint study by comScore & VideoEgg discovered:

• Ad recall increased more than two times combined with video interstitials
• 48% increased in box brand associations
• Aided brand recall increased four times over
• Recommendation potential increased by 12%

FULL POST

Multicultural Consumers Driving CPG Trends

According to Nielsen’s projections, the top CPG growth categories in 2020 will include ethnic health and beauty products, medications and remedies, health aids, vitamins and cooking essentials, such as flour, shortening, sugar, yeast and eggs. The slowest growing categories will include toys and sporting goods, breakfast foods, baby care products and pet products.

FULL POST