Rowdy Orbit™

Teen & the Internet: Future of Digital Diversity.

The Pew Internet & American Life Project produced a presentation about Teens and the Internet: Future of Digital Diversity. Here are some of the finding:

Who’s online? The internet age groups:

-93% Teens 12 -17
-93% Young Adults 18 -29
-81% Adults 31 – 49
-70% Adults 50 – 64
-38% Adults 65+

Adult & Wireless Internet:

-Half of all African Americans adults (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults & 31% of white adults.
-African American adults are the most active users of mobile internet.
-African American mobile interent use is growing at a faster rate than non-Hispanic whites and Hispanics.

% of teens who own a cell phone, by family income:

-59%:  < $30K
-76%:  $30K – $50K
-73%:  $50K – $75K
-87%:  $75K+

FULL POST

Online videos help elevate brands.

A joint study by comScore & VideoEgg discovered:

• Ad recall increased more than two times combined with video interstitials
• 48% increased in box brand associations
• Aided brand recall increased four times over
• Recommendation potential increased by 12%

FULL POST

Multicultural Consumers Driving CPG Trends

According to Nielsen’s projections, the top CPG growth categories in 2020 will include ethnic health and beauty products, medications and remedies, health aids, vitamins and cooking essentials, such as flour, shortening, sugar, yeast and eggs. The slowest growing categories will include toys and sporting goods, breakfast foods, baby care products and pet products.

FULL POST

Ready for the Ethnic Demographic Shift?

• Ad revenue for television over all fell 8.3% through the first three quarters of 2009, for instance, Spanish-language television ad revenue fell by just 0.7%. And African American television ad revenue rose 31% compared with the same period in 2008.
• Most ethnic groups are seeing their U.S. population grow, but much of that growth now comes from second and third generations, people who were born in the United States.

FULL POST