Rowdy Orbit™

More are watching. Up 10% in Feb.

• Last month, 141 million unique online viewers watched online video, compared to 127.6 million unique viewers in February 2009. On a month-over-month basis, the total number of online video viewers fell 1.1%, from 142.7 million in January 2010.
• Viewers watched 10.3 billion video streams in February 2010, which was a 15.8% increase year-over-year growth but a 6.9% decrease in month-over-month growth. The average viewer watched 73 streams, a 4.7% year-over-year increase but 5.8% month-over-month decrease.
• The average online viewer consumed 187 videos in December 2009, up 95% from 96 videos in December 2008. The number of videos viewed grew almost 150%, from 14.3 billion to 33.2 billion, while the duration of the average video viewed grew 28%, from 3.2 to 4.1 minutes.

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Multicultural Consumers Driving CPG Trends

According to Nielsen’s projections, the top CPG growth categories in 2020 will include ethnic health and beauty products, medications and remedies, health aids, vitamins and cooking essentials, such as flour, shortening, sugar, yeast and eggs. The slowest growing categories will include toys and sporting goods, breakfast foods, baby care products and pet products.

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Ready for the Ethnic Demographic Shift?

• Ad revenue for television over all fell 8.3% through the first three quarters of 2009, for instance, Spanish-language television ad revenue fell by just 0.7%. And African American television ad revenue rose 31% compared with the same period in 2008.
• Most ethnic groups are seeing their U.S. population grow, but much of that growth now comes from second and third generations, people who were born in the United States.

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32.4B online videos watched in Jan.

US internet users watched 32.4 billion videos in January 2010, according to the comScore Video Metrix service.

Americans watched 33.2 billion online videos in December 2009, according to previous data from the comScore Video Metrix service. Nearly 178 million US internet users watched online video during the month. Google Sites accounted for 13.2 billion videos, or almost 40% of total online videos viewed in December 2009.

Google Sites also came out the clear winner in unique online video viewers during December 2009. Out of 178 million viewers, 135.8 million viewers watched an average of 97.5 videos each. In December 2009, Tremor Media ranked as the top video ad network with a potential reach of 103.7 million viewers, or 58.3% of the total viewing audience.

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