Rowdy Orbit™

HERE IT IS.

ADVERTISING SPENDING

• 10.8% growth in 2010 US Internet ad spending. http://ow.ly/1M9VW

• US spending on online advertisements will reach $25.1 billion, up from $22.7 billion. 5.5% growth. http://ow.ly/1M9VW

• U.S. Online Video Advertising Revenue Will Exceed $1.3 Billion in 2010. http://ow.ly/1PJft

GENDER SPECIFIC

• The “female economy” will drive $5 trillion in incremental global spending during the next several years, according to Boston Consulting Group. http://ow.ly/1M9Uz

ETHNIC GROUPS

• Latinos. A driving online force. http://ow.ly/1PHA3

• African Americans and Gen-Xers are significantly more likely to consider online health communities and Google search as a reliable source of information. http://ow.ly/1PI6U

• Great Chart. Click for full post. http://ow.ly/1PK0V

US Hispanic Internet Users and Penetration

Here It Is

• 1 in 8 consumers will eliminate or scale back their cable, satellite, other pay-TV service this year, according to a new study by the Yankee Group.

• More than 180 million US net users watched 31.2 billion videos in March 2010.

• Online video views: 130.1 million in March 2009. 131.7 million in March 2010. 1.3% increase year-over-year. Solid numbers.

• African Americans spend more time online, 18 hours a week, than watching television (15 hours). http://ow.ly/1KK2Z

• African Americans spend 31 percent of their discretionary income, roughly $39 billion , on computers, cell phones, and other electronics. http://ow.ly/1KK2Z

• 93% of African Americans go online via their computers while 76% use their cell phone to access the internet. About 60% of African Americans have downloaded music, a television show, a movie, or a ringtone in the last month while 50% regularly check and update a social networking account. http://ow.ly/1KK2Z

• Nearly two-thirds (63%) of online Hispanics use the Internet for information for the final brand decision. http://ow.ly/1KKbJ

• Hispanics represent 9% of all U.S. buying power, according to the Selig Center. The $978 billion figure is expected to increase by 36% over the next five years, faster than the predicted 22% jump for the general population. http://ow.ly/1KKf2

• In 2008, 59.7% of the U.S. Internet population watched online video.  Just five years later, in 2014, it is expected that 77.0% of the U.S. Internet population will watch online video. http://ow.ly/1KKk3

Teen & the Internet: Future of Digital Diversity.

The Pew Internet & American Life Project produced a presentation about Teens and the Internet: Future of Digital Diversity. Here are some of the finding:

Who’s online? The internet age groups:

-93% Teens 12 -17
-93% Young Adults 18 -29
-81% Adults 31 – 49
-70% Adults 50 – 64
-38% Adults 65+

Adult & Wireless Internet:

-Half of all African Americans adults (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults & 31% of white adults.
-African American adults are the most active users of mobile internet.
-African American mobile interent use is growing at a faster rate than non-Hispanic whites and Hispanics.

% of teens who own a cell phone, by family income:

-59%:  < $30K
-76%:  $30K – $50K
-73%:  $50K – $75K
-87%:  $75K+

FULL POST

Online videos help elevate brands.

A joint study by comScore & VideoEgg discovered:

• Ad recall increased more than two times combined with video interstitials
• 48% increased in box brand associations
• Aided brand recall increased four times over
• Recommendation potential increased by 12%

FULL POST