Rowdy Orbit™

Online videos help elevate brands.

A joint study by comScore & VideoEgg discovered:

• Ad recall increased more than two times combined with video interstitials
• 48% increased in box brand associations
• Aided brand recall increased four times over
• Recommendation potential increased by 12%

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More are watching. Up 10% in Feb.

• Last month, 141 million unique online viewers watched online video, compared to 127.6 million unique viewers in February 2009. On a month-over-month basis, the total number of online video viewers fell 1.1%, from 142.7 million in January 2010.
• Viewers watched 10.3 billion video streams in February 2010, which was a 15.8% increase year-over-year growth but a 6.9% decrease in month-over-month growth. The average viewer watched 73 streams, a 4.7% year-over-year increase but 5.8% month-over-month decrease.
• The average online viewer consumed 187 videos in December 2009, up 95% from 96 videos in December 2008. The number of videos viewed grew almost 150%, from 14.3 billion to 33.2 billion, while the duration of the average video viewed grew 28%, from 3.2 to 4.1 minutes.

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Multicultural Consumers Driving CPG Trends

According to Nielsen’s projections, the top CPG growth categories in 2020 will include ethnic health and beauty products, medications and remedies, health aids, vitamins and cooking essentials, such as flour, shortening, sugar, yeast and eggs. The slowest growing categories will include toys and sporting goods, breakfast foods, baby care products and pet products.

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Ready for the Ethnic Demographic Shift?

• Ad revenue for television over all fell 8.3% through the first three quarters of 2009, for instance, Spanish-language television ad revenue fell by just 0.7%. And African American television ad revenue rose 31% compared with the same period in 2008.
• Most ethnic groups are seeing their U.S. population grow, but much of that growth now comes from second and third generations, people who were born in the United States.

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