Here It Is. This Weeks Research Snippets.

ONLINE VIDEO

  • ”Online video will die.” Director of Product Management Hunter Walk. he doesn’t mean this in the literal sense. He doesn’t mean that there will no longer be any video online, but rather that online video will become so much mainstream and that there will be such an increase in the quality of online video that there will no longer be a distinction between online video and offline video. http://ow.ly/1T8P9
  • StreamingMedia East, Video Commerce: The Quiet Revolution in Online Video, was designed to eliminate some the confusion by highlighting not only real-life examples and results, also illustrating the progression of video as it evolves from early-stage ‘vision’ to becoming a core driver of successful multi-channel retail strategies. http://ow.ly/1T8UX

ETHNIC

  • Indonesian is the top Asian language used on Facebook and the fifth most popular in the world. http://ow.ly/1SNCJ
  • Hispanic consumers are projected to wield $1.33 trillion in spending power in 2014, according to the Selig Center for Economic Growth at the University of Georgia. And this market actually increased its spending by 6.4% between 2005 and 2008, according to the Latinum Network.


BROADBAND

  • The number of global mobile voice-over internet protocol (VoIP) users will reach 107 million by 2012. http://ow.ly/1SNEl
  • 25% of US consumers accessed the internet via mobile phone at least once per day in February 2010. 40% of both men and consumers younger than 40 performed daily internet access with a mobile phone. http://ow.ly/1SNHF
  • 1 of every 4 American homes (24.5%) had only wireless telephones during the last half of 2009-an increase of 1.8% points since the first half of 2009. In addition, one of every seven American homes (14.9%) had a landline yet received all or almost all calls on wireless telephones. http://ow.ly/1SO2C


AD SPENDING

  • Ad expenditures rose 5.1% in Q1 2010 from a year ago, to $31.3 billion.
  • Total B2B marketing and advertising spending will reach $129 billion this year, up just 0.8% from 2009. http://ow.ly/1T8r6

GENDER

  • Women are clearly more involved in clipping coupons, surpassing males in just about all coupon sources except mobile phones. http://ow.ly/1SO0l

YOU MIGHT WANT TO KNOW

  • The latest estimates of telephone coverage, released last week by the National Center for Health Statistics, found that 25% of households (and 23% of adults) in the second half of 2009 had no landline service and only cell phone service (just 2% of households had no telephone service of any type). For certain subgroups in the population, the numbers are considerably higher: 30% of Hispanics are cell-only, as are 49% of adults ages 25-29. http://ow.ly/1SO5w