Ready for the Ethnic Demographic Shift?
- Ad revenue for television over all fell 8.3% through the first three quarters of 2009, for instance, Spanish-language television ad revenue fell by just 0.7%. And African American television ad revenue rose 31% compared with the same period in 2008.
- Most ethnic groups are seeing their U.S. population grow, but much of that growth now comes from second and third generations, people who were born in the United States.
