11 Tips for Online Video
1. Make sure it’s professional. Too many times the quality can make the difference between occasional views and high-repeat engagement. If it looks sub-par, here’s the perception:
-cheap product(s) and service(s)
-they don’t get it
-outdated thought process
2. Be selective where you place your video. Think media placement — get the most bang for your buck. Instead of just traffic, here’s an opportunity to increase ROI by Hyper-Focusing on “the right audience.”
3. Don’t hide the goods, think Impact & Visibility. Place the video on your front page.
4. Use tags. Discover “what search terms” your audience is using to locate your product. Then apply. If need be: Tweek —> Modify —-> Apply.
5. Online video should be considered BFF with SEO.
6. Provide a thumbnail snapshot of the online video. Make sure the snapshot captures the energy. If not, it will get skipped.
7. Always…always…always, link back to a corresponding specific page to measure audience CTR. This is where the video connects with the site to improve sales funnel efficiency, increased message retention, or take action.
8. Be social and have a conversation with your audience. They’ve come this far, why not use this as an opportunity to increase sales, message retention, build word-of-mouth.
9. Don’t hit audience over the head with a “Hard Sell Message.” Once you’ve done that, call the PR Medic. This is where:
-you’re going to spend more money defending your position
-you’re going to witness a decline in new consumer embracing your efforts
-your intended audience will call you out on the carpet
10. New content. New content. New content.
11. Add-too —-> Increase —-> Grow your online audience baseline.
