What’s Black Web 2.0 saying?
It didn’t take Essence, BET, or Bob Johnson entering the market for us to realize that original black video content was a hot segment of the online market. The explosion of web series created either by black people, for black people or both (AJ Christian does a great job of documenting some on his blog), has made this segment even more enticing. But one of the largest hurdles faced by webisode producers is the same obstacle most online content producer’s face, only worst. That problem of course is trying to get their content in front of the right audience. Webisode producers can’t rely upon search engines the same way most bloggers do, and most new websidoes don’t have the budgets to advertise, nor do they have the influence online to get noticed. So how does a Black Webisode gain traction? That’s a question that Jonathan Moore intends on answering with his new start-up Rowdy Orbit.
