84% of Marketers Use Online Video
An overwhelming majority (83.5%) of brand and agency marketers in a recent study say they currently are using some type of online video in their marketing efforts, and most expect their use of the medium to grow in the coming years, according to a survey by TurnHere.
The study, which measured marketers’ current use and future plans for online video, found that branded content is the preferred online video content type among respondents. Branded content has the highest current use among video formats, the highest overall satisfaction levels and the highest likelihood of future use.
Additional research findings: FULL POST HERE
