Morning & Late Night. That’s the Time.
Total minutes of video watched between 7 a.m. and 10 a.m. increased 171% in the past year, compared with a 123% increase for daytime. Meanwhile, late fringe (11 p.m. to 1 a.m.) grew 162% and late night (1 a.m. to 7 a.m.) grew 205%.
